Second Assignment

Branding.  Ad campaign.

I tried my hand at watercolor and in retrospect I probably should have practiced a bit, before going to the nice paper.  The ring sort of gets lost in all the colors.  I wanted the colors to fade away from the ring, but it somehow all ended up the same shade.  I should have made it bigger too.

On a high note, I did sort through my selling point.  The ring represents in a way the search for gold and wealth by the conquistadors, namely Cortes (hence the name of the fake company) in the city of gold - El Dorado.  The ring is catered toward wealthier individuals who are well travelled and appreciate the cultural aspects of this piece of jewelry.