Saturday, December 11, 2010

Breitling Final

Work in progress...

Lighting adds a nice effect to our models.



Trusses give the industrial feel


 And the end product...

1" = 1' - 0" scale kiosk.  Fitted with tv screen and storage unit.  minimal , modern and industrial.
Breitling logo stenciled onto the side of the hanger.



we added a runway to the concrete floor.

3" = 1' - 0" scale display.  This is a just a section of the display side of the kiosk.
The window shades move down and would in life lock for security.  The clear shelves recess into the wall and can be pulled out like a tray.  Everything is integrated.

Plans drawn out.







Tuesday, December 7, 2010

Breitling cont'd

Here are just a couple of images that we were thinking about while working on this project.



breitling_ad.jpg



This is the image that will be displayed on the tv screens that we decided to place on the opposite wall.  I liked that the images weren't crisp.  Like they were being shown in old school tv sets with a lot of noise.

Sunday, December 5, 2010

Project 5

Our group project started out a little rough.  But we've finally decided on Breitling watches.  We're using their branding and running with the aviation theme.  Some of my initial sketches and ideas for the kiosk and display.




We ultimately decided on going with an integrated display system within the airplane hanger (see third sketch) so that customers can look from the outside as well as the inside.

I was working on the 3" = 1'-0" display model.  Here's the study.  Wanted to go airplane windows and riveted metal.  The shelf served as a table to try on the watches.




Tuesday, November 9, 2010

Bronzer saved my project.

Here's the final.

It's a bit hard to tell, but there is a light inside the top piece to highlight the ring.

                     

I put this ceramic stucco on little pieces of chipboard to look like stone blocks and then applied it to the model, a stone veneer if you will.
The stucco had a very bright gray color that clashed a bit with the gold.  I tried to paint over it, but the paint was too thick and it covered the texture.  Last minute I had the idea of using my bronzer to tone down the color.  The powder was great because it kept the texture intact and gave it a warmer color.  Bingo.

Monday, October 25, 2010

And the beat goes on...

Time really flies when you're a slave to the chipboard.  Midterm reviews were this week and so we were asked to reflect on the class and our progress.  I think that so far it's been a fun ride.  I won't lie to you, there were nights where I was asking myself why I was molding clay at 12am, but as a whole the class has been helpful to get my creative juices running.  For the rest of the semester I'm looking forward to building on my previous projects and trying to think outside the box.  I'm also interested to see what other crafty tricks I can pick up, whether experimenting myself or seeing other classmates' works.

Now going back to the project at hand, I'm liking what I have so far, but now I'm looking into some more decorative elements to the alter.  Like the symbols above the top.  How do I make it look carved stone, without having to actually carve stone?  I'm going to try pressing into balsa wood, it's soft enough and I can paint over it.  Photos tbd.

And here are a few pictures that gave me some inspiration for this assignment.

Initially I wanted to capture this scene somehow, but I could never resolve how I would, so I put it aside.


And then a classmate mentioned Indiana Jones to me and I googled some images and found that the set for the movie was exactly what I was looking for.

This is just an example of the kind of reliefs that I wanted to add to my display.  

Tuesday, October 19, 2010

Modeling.

Here are a few pictures of the model I made.  I am hoping to add a working light to this, using a light bulb, battery and some electrical wire.  7th grade science project all over again, but I'll switch the potato for a battery pack.

This is 1/2 scale.  The gold boxes are removable.
 
Thinking about lining the walls with the burgundy satin found in the packaging.  


Thinking about using stucco medium to make the structure look like it was built with stones.
I'm still thinking if this stepped pyramid thing is too redundant?  But it does unify my projects.  The proportions are also a little off.  Maybe I'll add a 5th box.

Saturday, October 16, 2010

4th Assignment

Display.

Here are a couple ideas I came up with.

 


Initially I was thinking discovery.  The pyramid opening up to reveal the ring in the holder.  The gold boxes could be fit into the facade of the open pyramid.







The second idea.






A step pyramid again leading up to an alter.  Inside the top part behind glass will be the ring with holder.  On the second step of the pyramid will be 4 boxes in a row.

Thursday, September 30, 2010

Update

Got some good feedback from Prof. Anderson, which is a relief.
I was really happy with what I had, but I wanted to make another model.  Which, by the way, is not so simple.  I've never used sculpey so I didn't realize how tough it was to mold.  I made this one a bit bigger.  I actually think this one is more successful than the first.

Made the sun on top of pyramid.  Acts also as a pull to open the box.


This model is longer and taller than the first, but the ring is still able to stand up in the center.

My primitive model of the outside container.  This will be disposable.
Has cutouts  on the sides that resemble the geometric shapes found in aztec art,
it also looks like the pyramid.  Really driving it home.

Third Assignment

Packaging.

In line with my theme and ad, I wanted to use the pyramid image in my packaging.  I started off with a pyramid ring box of chipboard that hinged open.  Didn't love it.  Didn't hate it.
At Utrecht after 45min and 3 different employees asking if I needed assistance, I left the store with some sculpey bake clay and an experimental vibe.
This is what came about.

Carved and hollowed.  Just a little bit of gold paint on the apex which is also embossed with the sun logo.

The ring fits perfectly into a slot so it stands independently.

 

Sunday, September 19, 2010

Edit

I tried to edit the second project a bit using computer programming, to try to make it look somewhat more of my original vision.  Also tweeked a few things here and there.

Second Assignment

Branding.  Ad campaign.

I tried my hand at watercolor and in retrospect I probably should have practiced a bit, before going to the nice paper.  The ring sort of gets lost in all the colors.  I wanted the colors to fade away from the ring, but it somehow all ended up the same shade.  I should have made it bigger too.

On a high note, I did sort through my selling point.  The ring represents in a way the search for gold and wealth by the conquistadors, namely Cortes (hence the name of the fake company) in the city of gold - El Dorado.  The ring is catered toward wealthier individuals who are well travelled and appreciate the cultural aspects of this piece of jewelry.

The First Assignment

Postcards.



I wanted to convey the idea that this ring had history.  It's not just a piece of ornament, but can also transport you to a specific region and time period.  
I think I was a bit overly complex with the idea.  I tried to suggest "wearing history", but it probably wasn't translated very well by my use of the abstract hands. 

The Muse

It was my mother's.
Working on projects with this ring as my product should be fun, but I hope by the end of the semester I won't be tempted to throw it in the garbage disposal.


Monday, September 6, 2010

The end of summer.

See, Saw

I was asked to See what's out there in terms of other sketchblogs and what I Saw was impressive.  There are a lot of talented people on this rotating ball.

The blog I enjoyed most I think was by Lydia Velarde, a San Diego artist (Arty Velarde).  Her entries are lighthearted and fun.  Imagine your everyday situations, conversations, random thoughts characterized; Your life as you live it in cartoon form, a picture book really.  One post pictured her experimentation with 5hour energy drink.  Very little descriptive blurb, the cartoon speaks for itself, tells the story.  The drawings aren't amazingly complex or even well drawn (definitely not showcasing the extent of her talent) but they are humorous and relatable and "it is, what it is", nothing more nothing less.
I actually like this entry a lot.  There's no shame in bending the truth.